Sioux Falls, SD. – In 2018, The Summit League & the Sioux Falls Sports Authority partnered with From Now On with the goal of creating a new mobile app that would increase fan engagement and more exposure to local sponsors during the Summit League Basketball Championships. With the implementation of the new app, user engagement quadrupled from 2017 to 2018. The Summit League Championships app includes scores, matchups and rosters along with providing a one-stop shop for fans to get push notifications, access to media and ticket links, engage with sponsored content and much more.
According to The Summit League officials, the mobile app provided by From Now On met all of their needs and exceeded all expectations. "We were ecstatic with the results from the app during the 2018 Summit League Basketball Championships," said Assistant Commissioner for Communications Ryan Powell. "The feedback we received from our institutions and fans was extremely positive. We are excited about the additions to this year's app and look forward to working with the From Now On team once again."
With all the positive feedback from fans, staff and schools, The Summit League and the Sioux Falls Sports Authority are very excited to continue their partnership with From Now On to maximize fan engagement. The updated app for 2019 will include an added wrinkle with the addition of The Summit League Rewards. Fans who download the app and sign up for the program will have the opportunity to win tickets, prizes and gift cards just by attending tournament games or visiting local sponsors.
Sue Thaden, CEO of From Now On had this to share about extending The Summit League relationship. "We were very excited by the initial success of their FanX app deployment in 2018 and are delighted to be expanding our relationship with The Summit League & Sioux Fall Sports Authority in year two.
"The Summit League Men's and Women's Basketball Championships are premier events for the city - and one of the best fan experiences in college basketball," she added. "We know the addition of our FanX Loyalty & Rewards platform will enhance the Summit League experience for fans in 2019 and beyond."
User experience is the top priority for From Now On. While the 2018 app was a huge success, this year's version will be stacked with many new features, bringing the fans even closer to the games. Users will have the ability to learn about each team and player in the tournament with finger-tip accessible player bios, watch from afar with the use of live viewing links, and even earn rewards for cheering on their teams and visiting sponsor locations in the Sioux Falls area.
The 2019 Summit League Basketball Championships will take place March 9-12 at the Denny Sanford PREMIER Center. Download the tournament app HERE. Fans who have already downloaded the app will need to be sure and sign up for the rewards program to be eligible to earn rewards.
ABOUT THE SUMMIT LEAGUE
Through 36 years of Division I athletics, The Summit League offers 19 championship sports and has a combined enrollment of nearly 115,000 at nine institutions, including three located in top 60 U.S. metro populations and two land-grant universities. Member institutions include: the University of Denver, the University of North Dakota, North Dakota State University, the University of Nebraska Omaha, Oral Roberts University, Purdue University Fort Wayne, the University of South Dakota, South Dakota State University and Western Illinois University. Previously known as the Mid-Continent Conference, The Summit League rebranded in 2007 and has since produced nine NCAA Champions along with over 90 Academic All-Americans, nearly 100 All-America selections and numerous former student-athletes competing at the highest professional level. For more information about the league, visit www.thesummitleague.org website and follow The Summit League on Twitter @thesummitleague.
ABOUT THE SIOUX FALLS SPORTS AUTHORITY
The Sioux Falls Sports Authority was formed in 2006 by community leaders to recruit major sporting events to the Sioux Falls area. The organization has hosted the Summit League Basketball Championships since 2009, the Sioux Falls Marathon since 2010 and ten NCAA Championship events. In total, these events have had an economic impact of over $55 million. For more information, visit www.sfsportsauthority.org.
ABOUT FROM NOW ON
At From Now On, our focus is on facilitating anytime, anywhere fan engagement through mobile technology. We built our flagship FanX™ Mobile Fan Engagement Platform to help our growing roster of 65+ partners at schools, teams, leagues, tournaments and events throughout the sports industry deliver personalized experiences to fans at the game, on the go and throughout the offseason. Born from the Innovation Lab of sister company Client Resources Inc., our team is driven by the belief that a robust mobile strategy optimizes communication with fans and cultivates analytics that help organizations make data-driven decisions. From Now On is about a commitment to a journey, to grow and make every experience count for our partners and their customers. It's about bridging the gap from what was possible, to what is happening. Learn more at www.from-now-on.com or find us on Twitter & Instagram @FromNowOnExp.
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